Harmon DTC is a recurring revenue roll-up platform for high-margin DTC health & wellness brands — launching a GLP-1 metabolic health offering built on 50 years of brand trust and 12 million customer data points.
Harmon enters the DTC health and wellness market with structural advantages that most companies spend years and millions of dollars trying to build.
Multi-generational brand equity with deep roots in the NY/NJ metro area. Customers don't just buy — they trust.
Harmon can sell to an existing base rather than spending heavily on new customer acquisition — a massive cost advantage.
50 years of earned consumer trust across health, beauty, and wellness. A heritage brand launching into a high-growth category.*
Harmon DTC owns millions of customer data points — enabling precision targeting and dramatically lower CAC vs. competitors.
*Parent Company Harmon is a 50-year-old brand
Harmon DTC is positioned at the intersection of three converging massive market forces, led by the $2T U.S. Health & Wellness economy.
1 Source: Global Wellness Institute, U.S. Wellness Economy Report (March 2025). The U.S. wellness economy is valued at $2 trillion, representing the largest wellness market in the world and one-third of the entire global wellness economy. Market data is provided for informational purposes only and is not a guarantee of investment returns. See globalwellnessinstitute.org.
Massive growth, chronic use, and recurring revenue from a category experiencing explosive adoption — with GLP-1 and peptide expansion further accelerating tailwinds.
A large, fragmented brand landscape with distressed acquisition targets emerging post-2021 CAC spike. Harmon's infrastructure gives it an edge in integrating and scaling these brands.
Recurring revenue models drive predictably higher valuation multiples. Harmon's entire platform is being designed for subscription-first, continuity-based customer relationships.
Harmon DTC is executing a focused three-part strategy to build a high-margin, recurring-revenue health and wellness platform.
Telehealth-enabled prescription GLP-1 and peptide programs on a subscription model. High retention category with strong cross-sell into supplements and beauty.
Centralized marketing, data, fulfillment, and regulatory infrastructure that reduces costs for every brand on the platform and improves lifetime value.
Acquire undervalued brands, integrate them into the shared stack, improve LTV/CAC, and expand distribution — creating compounding value with each acquisition.
From first contact to long-term subscription — Harmon owns the full patient lifecycle with lower CAC than any competitor.
Unlike most startups, Harmon DTC is backed by hard assets, proprietary data, and decades-old brand IP — from day one.
All trademarks for the Harmon brand — one of the most recognized health & wellness names in the Northeast.
Full trademark portfolio for Face Values Private Label brand — a proven beauty and personal care line.
Millions of verified, high-intent health & wellness customer records — among the most valuable assets in DTC.
All URLs across Harmon and Face Values — plus 4+ years of granular sales, product, and channel data by brand and SKU.
Every tier of investment unlocks exclusive access, perks, and a seat at the table as we build the future of health commerce.
Invest early and earn additional bonus shares — the sooner you invest, the more you get.
The more you invest, the more exclusive benefits you unlock — including free GLP-1 subscriptions, VIP memberships, and bonus shares.
Backed by executives with 20–40+ years of experience across retail, beauty, brand management, and CPG.
Executive Chair at L&R Distributors. Former President and CEO with over 30 years of beauty product ownership and leadership.
Partner and Investor at Springview Investments. Former COO and Board Member at Marquee Brands. Founder of Consortium Brands.
Owner of National Wholesale Liquidators for 15+ years. Deep retail operations expertise in the NY/NJ metro market.
Former CMO at Burlington Discount and Bed Bath. Former Partner at McKinsey. Held executive roles at Smuckers, Big Heart Pet Brands, Kraft, and Campbell Soup.
Former Chairman of the Board at Nautilus. Extensive background in brand development and corporate governance across major consumer categories.
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Invest in a 50-year brand entering its highest-growth chapter — at $0.50 per share.
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